Nō. is a high-end lifestyle brand built on a core belief: We all have the power to make a difference with our choices. We choose ethically sourced ingredients of uncompromising quality to make products for the woman who understands the power of her choice.
We make products that respond to who you are, and where you’re going. Because we believe that no matter what that looks like for you, the products you use should not only support glowing, healthy skin but also reflect the woman underneath.
Nō. Skincare Concept
Nō. Skincare is a product concept that defies the beauty industry's convention of using pseudoscience to seduce consumers.
People are overwhelmed with the introduction of too-good-to-be-true beauty products, the ecstasy of one magic key ingredient, and the use of scientific terminology to make products deem more credible.
Nō. Skincare is a straightforward brand that guarantees one thing: you will not find anything nonessential in its products.
One of the main factors for skin-aging is the excessive use of beauty products. It is not uncommon that cosmetic companies, even the “minimalist” ones, offer 40 or more different care products just for the skin.
Our skin care is the result of a collective obsession to simplify its essential components and pare away any treatment, product and ingredient that is unnecessary.
Every ingredient we use is organic or wildcrafted, food-grade, sustainably sourced and cruelty-free.
Nō. Pure & Sustainable
Nō Skincare became a unique no-fakery, no-nonsense brand with ingredients you can pronounce.
Our concept became that of removing everything non-essential.
Skin and hair form naturally. To ensure maximum skin-tolerance of our products, all our ingredients are 100% natural and obtained purely mechanically through mining and cold pressing.
No single ingredient has been produced by refining, distillation or synthesis. Our products are beautiful and effective because of their simplicity and potent natural ingredients. The ingredients dictate the durability, smell and texture of the products, not vice versa.
We bring you products that are safe, non-toxic, and highly effective. We believe in tangible results you can see and feel, and we believe in the power of nature to bring these results.
Every 8 to 10 weeks, our products are blended in small batches and shipped promptly to our worldwide customers to ensure the purest and most effective skin care possible.
Nō. Re-thinking Skincare
The prefix ‘Nō’ implies negation or absence.
Our Bottles are not filled with empty promises. You will not find Methylisothiazolinone, Triethanolamine, Phenoxyethanol or any other unpronounceable toxins.
We will not parade H2O as an active hydrogen mineral.
Nor will we use Snail slime, bee venom or bird poop to help brighten and tighten your skin.
Cleansing products like soaps and shower gels use surface-active agents (surfactants) to dissolve impurities like sweat, dirt and oils. These surfactants degrade the skin barrier as this thin protective mantle is also made of sweat and oils. The result is a skin that looses moisture and is vulnerable to outside pollutants.
Keeping all of our products free of water—which is just added during application—allows us to completely do without emulsifiers and preservatives, which are part of practically any water-based solution. With the same consequence, we have also eliminated all components that are normally added to affect the smell of the product.
Natural ingredients, plant-based food-grade cold-pressed oils, therapeutic-grade essential oils, recyclable and reusable packaging, many certified organic ingredients.
Synthetic ingredients, parabens, sodium laurel sulfate, phthalates, chemicals, fillers, animal testing, mineral oils, petroleum.
Because for us, product boxes are nonessential, and more than 90% of the time waste, we chose for Nō product box-packaging.
We think it’s important to protect the environment and if we used plastic it would go against this. Our entire product line, including all packaging, is made of natural materials such as wood, glass and uncoated cardboard.
Sustainability is important to us. Therefore, we aim to take responsibility for the social and environmental impact of our concept. From curating and showcasing sustainable brands to making conscious decisions when it comes to producing our own products.
We understand that sustainability is subject to many different interpretations and that there is always room for improvement. We are proud to say that our first collection features important sustainable elements and that our range of sustainable brands keeps on growing. As we keep on making conscious decisions, we will grow step by step.
Nō Nonsense. Nō Fakery. Nō.